Unified Growth Strategy
for Frontier Tower
Frontier Tower is a 16-floor vertical village in San Francisco dedicated to frontier technologies. The tower hosts 50+ weekly events attracting a community of founders, researchers, and investors in AI, biotech, robotics, and deep tech.
Frontier Tower is launching Superhero Hotel, a 28-day founder residency program priced at $1,950–$2,850/month, targeting founders traveling to SF from Europe, LATAM, and APAC for fundraising or acceleration. The goal is to fill 110 rooms per month.
The engagement focuses exclusively on the Superhero Hotel paid media acquisition channel, with performance-based pricing tied directly to booking results.
3.1 Paid Media Strategy and Management
- Build and manage Meta Ads campaigns (Instagram & Facebook) for Superhero Hotel acquisition
- Build and manage LinkedIn campaigns targeting founders with professional intent signals
- Audience research, targeting, and segmentation based on founder travel patterns and fundraising signals
- Build and activate lookalike and retargeting audiences from website visitors and engaged contacts
- Daily monitoring, bid management, and budget pacing across all active platforms
3.2 Creative Strategy and Production
- Develop ad creatives optimized for each platform (static images, carousel, video)
- A/B test hooks, headlines, copy angles, and creative formats
- Creative refresh cadence to prevent fatigue and maintain performance
3.3 Landing Page and Conversion Optimization
- Build dedicated landing pages for Superhero Hotel campaigns
- Monitor on-site conversion rate and provide monthly optimization recommendations
- A/B testing of page layouts, copy, and CTAs
3.4 Tracking, Attribution, and Reporting
- Configure and verify Meta Pixel, LinkedIn Insight Tag, and server-side tracking
- Set up UTM taxonomy for all campaigns
- Monthly performance reports covering paid media KPIs, CAC trends, and booking attribution
- Biweekly alignment calls (2x/week during onboarding, transitioning to 1x/week) at 5:00 PM PT
4.1 Upfront Retainer
A $7,500 retainer is due upon contract execution. This retainer secures the engagement and funds Myosin’s initial infrastructure build, creative development, and campaign launch work.
4.2 Revenue Share (Draw-Down Model)
6% of net revenue attributed to paid media campaigns managed by Myosin. Revenue share is drawn against the $7,500 retainer balance until exhausted. Once the retainer is fully drawn, the 6% rev share continues as standard monthly invoicing (Net 15). Revenue share applies ONLY to paid media-attributed bookings. Organic bookings are excluded. Tracking via dedicated landing pages and UTM parameters.
4.3 Ad Spend
All ad spend is the responsibility of the Client. Myosin will recommend monthly ad spend budgets and the Client will fund ad accounts directly.
Estimated ad spend: $8,000–$12,000 (Month 1 test) scaling to $25,000–$35,000 (Months 2–3).
4.4 Performance Exit Clause
If a minimum of $12,000 in bookings is not achieved after the first month of the engagement — with the minimum defined ad spend ($8,000–$12,000) deployed — the Client has the right to terminate the engagement early with 15 days written notice. This clause provides a fair test of the working relationship before committing to the full 3-month term.
| Item | Amount | Terms |
|---|---|---|
| Upfront Retainer | $7,500 | Due upon contract execution |
| Revenue Share | 6% of net paid-attributed revenue | Drawn against retainer; invoiced monthly (Net 15) once retainer exhausted |
| Ad Spend | As recommended | Client-funded directly to ad platforms |
Tracking pixels, UTM frameworks, creative development, dedicated landing pages, audience research
Campaigns live on Meta and LinkedIn, $8K–$12K ad spend, initial bookings to establish baselines. ⚠ $12K minimum booking checkpoint at end of month.
Push winning audience-creative combinations, $25K–$35K ad spend, activate lookalike and retargeting audiences, optimize CAC
- Provide account access to Meta Business Manager and LinkedIn Campaign Manager
- Fund ad spend directly to ad platform accounts
- Approve creative concepts and copy within 48 hours of submission
- Provide brand assets, photography, and property content as needed
- Maintain adequate room inventory to fulfill bookings driven by advertising
- Participate in biweekly alignment calls
8.1 Term and Termination
This agreement begins on the Effective Date for a term of 3 months. If a minimum of $12,000 in bookings is not achieved after the first month (with the minimum defined ad spend of $8,000–$12,000 deployed), the Client may terminate early with 15 days written notice. Upon termination, Client remains responsible for any outstanding revenue share owed through the termination date and any committed ad spend.
8.2 Payment Terms
The $7,500 retainer is due upon contract execution. Revenue share is drawn against the retainer balance monthly. Once the retainer is fully drawn, revenue share invoices are issued within 5 business days of each month-end close and are payable Net 15 from invoice date. The retainer is non-refundable except in the event of early termination under Section 8.1, in which case any undrawn retainer balance will be refunded within 30 days.
8.3 Late Payments
Payments not received within 10 days of the due date will incur a late fee of 1.5% per month on the outstanding balance. Myosin reserves the right to pause all campaign activity if any invoice remains unpaid for more than 15 days past due.
8.4 Intellectual Property
Ad creatives, campaign assets, and landing pages produced by Myosin are owned by the Client upon full payment. Myosin retains ownership of proprietary campaign methodologies, optimization systems, and the right to use anonymized performance data in case studies.
8.5 Data & Privacy
Both parties will handle all personal data in compliance with applicable privacy laws including GDPR and CCPA. Myosin will process audience and campaign data solely for the purposes outlined in this SOW.
8.6 Confidentiality
Both parties agree to keep confidential all business information, financial data, campaign performance metrics, and proprietary strategies shared during the engagement. This obligation survives termination for a period of 12 months.
8.7 Limitation of Liability
Myosin provides services on a best-effort basis. Myosin does not guarantee specific revenue, ROAS, occupancy rates, or booking outcomes. Myosin’s total liability under this agreement will not exceed the total fees paid by Client in the 3 months preceding any claim.
8.8 Independent Contractor
Myosin operates as an independent contractor. Nothing in this agreement creates an employment, partnership, or joint venture relationship between the parties.
8.9 Governing Law
This agreement is governed by the laws of the State of Colorado.
8.10 Entire Agreement
This SOW constitutes the entire agreement between the parties and supersedes all prior discussions, proposals, and understandings. Amendments require written consent from both parties.
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Executed Statement of Work
Myosin x Frontier Tower — Unified Growth Strategy
This document was electronically signed and constitutes a binding agreement between the parties.
Client Signature