Unified Growth Strategy
for Frontier Tower
Frontier Tower is a 16-floor vertical village in San Francisco dedicated to frontier technologies. The tower hosts 50+ weekly events attracting a community of founders, researchers, and investors in AI, biotech, robotics, and deep tech.
Frontier Tower is launching Superhero Hotel, a 28-day founder residency program priced at $1,950–$2,850/month, targeting founders traveling to SF from Europe, LATAM, and APAC for fundraising or acceleration. The goal is to fill 110 rooms per month.
Additionally, Frontier Tower has accumulated 150,000 event subscribers with zero marketing to date, representing a significant untapped growth opportunity across multiple revenue segments.
3.1 Data Intelligence & Enrichment Pipeline
- Ingest, deduplicate, and enrich 150,000 contacts from Frontier’s Attio CRM via API
- Match contacts against Myosin’s 494M-record data infrastructure using SHA-256 hashing
- Apply weighted scoring models across five priority cohorts: Member Conversion, Office Tenants, Hotel Guests, RE Fund Investors, VC Fund Investors
- Build and deliver executive dashboard with real-time KPIs and individual contact drill-downs
- Create segment-specific outreach playbooks with cross-promo safety protocols
- Sync enriched profiles and cohort scores back into Attio as custom fields
3.2 Paid Media Strategy and Management
- Build and manage Meta Ads campaigns (Instagram & Facebook) for Superhero Hotel acquisition
- Build and manage LinkedIn campaigns targeting founders with professional intent signals
- Audience research, targeting, and segmentation based on founder travel patterns and fundraising signals
- Activate enrichment-powered lookalike and retargeting audiences from the data pipeline
- Daily monitoring, bid management, and budget pacing across all active platforms
3.3 Creative Strategy and Production
- Develop ad creatives optimized for each platform (static images, carousel, video)
- A/B test hooks, headlines, copy angles, and creative formats
- Creative refresh cadence to prevent fatigue and maintain performance
3.4 Landing Page and Conversion Optimization
- Build dedicated landing pages for Superhero Hotel campaigns
- Monitor on-site conversion rate and provide monthly optimization recommendations
- A/B testing of page layouts, copy, and CTAs
3.5 Tracking, Attribution, and Reporting
- Configure and verify Meta Pixel, LinkedIn Insight Tag, and server-side tracking
- Set up UTM taxonomy for all campaigns
- Biweekly performance reports covering both data intelligence and paid media workstreams
- Biweekly alignment calls (2x/week during onboarding, transitioning to 1x/week) at 5:00 PM PT
4.1 Data Intelligence (Fixed Fee)
| Item | Amount |
|---|---|
| Pilot Sprint — Enrich 15,000 records, validate scoring models, deliver executive dashboard | $5,000 USD |
| Full Rollout — Enrich remaining 135,000 records, automate pipeline, global expansion readiness | $15,000 USD |
| Total Data Intelligence Investment | $20,000 USD |
4.2 Paid Media Management (Revenue Share)
6% of net revenue attributed to paid media campaigns managed by Myosin. Revenue share applies ONLY to paid media-attributed bookings. Organic bookings are excluded. Tracking via dedicated landing pages and UTM parameters.
4.3 Ad Spend
All ad spend is the responsibility of the Client. Ad spend is separate from the fixed fee and revenue share. Myosin will recommend monthly ad spend budgets and the Client will fund ad accounts directly.
Estimated ad spend: $8,000–$12,000 (Month 1 test) scaling to $25,000–$35,000 (Month 2–3).
| Item | Amount | Terms |
|---|---|---|
| Data Intelligence Pilot | $5,000 USD | Due upon contract execution |
| Data Intelligence Full Rollout | $15,000 USD | Due upon successful pilot completion and client approval |
| Paid Media Revenue Share | 6% of net paid-attributed revenue | Invoiced monthly, Net 15 after month-end close |
| Ad Spend | As recommended | Client-funded directly to ad platforms |
Attio CRM API connection, 15K records enriched, dashboard v1
5 cohort models deployed, outreach playbooks, media infrastructure setup
150K records enriched, campaigns live, $8K–$12K ad spend, ~15 paid bookings target
Push winning audiences, $25K–$35K ad spend, ~75 paid bookings/month target
CAC reduction to ~$345, $18K–$26K ad spend, evaluate London/NY/LA expansion
- Provide API access to Attio CRM for data enrichment pipeline
- Provide account access to Meta Business Manager and LinkedIn Campaign Manager
- Fund ad spend directly to ad platform accounts
- Approve creative concepts and copy within 48 hours of submission
- Provide brand assets, photography, and property content as needed
- Maintain adequate room inventory to fulfill bookings driven by advertising
- Participate in biweekly alignment calls
8.1 Term and Termination
This agreement begins on the Effective Date. Initial term is 6 months. After the initial term, the agreement converts to month-to-month. Either party may terminate with 30 days written notice. Upon termination, Client remains responsible for any outstanding fees, revenue share owed through the termination date, and any committed ad spend.
8.2 Payment Terms
The Data Intelligence Pilot fee of $5,000 USD is due upon execution of this SOW. The Full Rollout fee of $15,000 USD is due upon successful pilot completion. Revenue share invoices are issued within 5 business days of each month-end close and are payable Net 15 from invoice date.
8.3 Late Payments
Payments not received within 10 days of the due date will incur a late fee of 1.5% per month on the outstanding balance. Myosin reserves the right to pause all campaign activity if any invoice remains unpaid for more than 15 days past due.
8.4 Intellectual Property
All enriched data, dashboards, outreach playbooks, ad creatives, and campaign assets produced by Myosin are owned by the Client upon full payment. Myosin retains ownership of proprietary scoring algorithms, matching infrastructure, and the right to use anonymized performance data in case studies.
8.5 Data & Privacy
Both parties will handle all personal data in compliance with applicable privacy laws including GDPR and CCPA. Myosin will process Frontier Tower’s subscriber data solely for the purposes outlined in this SOW. All data enrichment uses anonymized matching (SHA-256 hashing) and no raw personal data is stored outside of the Client’s CRM.
8.6 Confidentiality
Both parties agree to keep confidential all business information, financial data, campaign performance metrics, and proprietary strategies shared during the engagement. This obligation survives termination for a period of 12 months.
8.7 Limitation of Liability
Myosin provides services on a best-effort basis. Myosin does not guarantee specific revenue, ROAS, occupancy rates, or booking outcomes. Myosin’s total liability under this agreement will not exceed the total fees paid by Client in the 3 months preceding any claim.
8.8 Independent Contractor
Myosin operates as an independent contractor. Nothing in this agreement creates an employment, partnership, or joint venture relationship between the parties.
8.9 Governing Law
This agreement is governed by the laws of the State of Colorado.
8.10 Entire Agreement
This SOW constitutes the entire agreement between the parties and supersedes all prior discussions, proposals, and understandings. Amendments require written consent from both parties.
Sign Agreement
Executed Statement of Work
Myosin x Frontier Tower — Unified Growth Strategy
This document was electronically signed and constitutes a binding agreement between the parties.
Client Signature